Armani Exchange

A|X Armani Exchange, the brand launched in 1991, rewrites the urban dress codes, introducing the values of the Armani world to a younger audience. In 2017, following the reorganisation of the brand portfolio, A|X Armani Exchange becomes one of the Armani Group’s three main brands.

The collection is essential, contemporary and inclusive: it offers accessible, versatile clothing and accessories to a wide audience, regardless of age, gender or background, while replacing conventions with individual expression— in true Armani signature style.